Seasonal sales with no decline or losses
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Technologies similar to Cookies
Similar technologies are technics or tools, using certain characteristics to identify devices so that visits to a website can be analyzed. It includes, for example, HTML5 local storage, local Shared objects, fingerprinting techniques, tracking pixels and plugins.
For ease of reference, cookies and similar technologies are referred as "Cookies".
Usage of Cookies
Cookies enable us to provide users with certain features and supply us with information about website visits.
We also make use of cookies to make our site more user-friendly, to better understand our existing and prospective customers, including associating a user with different devices and browsers that they may use for online targeting and advertising purposes.
Seasonality of demand and sales is a headache for most companies and brands. Sales skyrocket during peak months, but decline during the off-season. Website traffic, online store sales, average check, and profit often depend on the month and time of year.
Fluctuations in demand and declines in sales are common to many types of businesses, according to experts at Fincraft Capital s.r.o. That is why seasonality must be taken into account and is not a reason to ‘turn off’ advertising. In this article, you will find practical tips and advertising tools that work in the off-season.
Fluctuations in demand and declines in sales are common to many types of businesses, according to experts at Fincraft Capital s.r.o. That is why seasonality must be taken into account and is not a reason to ‘turn off’ advertising. In this article, you will find practical tips and advertising tools that work in the off-season.
Contextual advertising — working with high demand
Contextual advertising ‘works on demand’: it attracts those who are currently looking for the necessary product or service. It is one of the most expensive advertising tools — you pay for each click, and the cost can increase significantly depending on the season, competition, and niche. However, it is precisely during periods of declining demand that such advertising helps you retain ‘hot’ customers and brings quick returns. Even if your audience has shrunk, those who need your product are highly motivated. Fewer impressions, but higher conversion rates. We recommend reviewing your advertising campaigns and adding seasonal phrases such as ‘buy at a discount in spring’ and ‘plan in winter’.
During this period, test advertisements on Facebook, Instagram, and other social networks: prepare advertising creatives, conduct A/B testing, add ‘seasonal key queries.’ A well-thought-out pay-per-click (PPC) strategy can ensure that your website, or more specifically, your product page, appears on the first page of search results.
And, of course, advertisements and user responses need to be analysed, refined and modified in context, and ideas need to be tested. Add new product queries, filter negative keywords, and monitor bids.
During this period, test advertisements on Facebook, Instagram, and other social networks: prepare advertising creatives, conduct A/B testing, add ‘seasonal key queries.’ A well-thought-out pay-per-click (PPC) strategy can ensure that your website, or more specifically, your product page, appears on the first page of search results.
And, of course, advertisements and user responses need to be analysed, refined and modified in context, and ideas need to be tested. Add new product queries, filter negative keywords, and monitor bids.
SEO and content: a strategic investment
SEO works for the long term and generates stable organic traffic from search engines. SEO takes time, but it is inexpensive. It is constant and painstaking work.
The off-season is the ideal time to strengthen your position in search results, emphasise managers at Fincraft Capital company. Start a blog, write articles, instructions, reviews. Promotion based on information requests is preparation for the season. The following work particularly well: guides on ‘how to choose...’, compilations, care tips, instructions for beginners. The main thing is that what you write is necessary and useful.
When planning your SEO strategy, it is important to clearly understand what kind of demand you need to accumulate: product, category, or mixed. For product demand, first improve the SEO of product pages. If the demand is category-based, work hard on category pages, brands, and filters.
The off-season is the ideal time to strengthen your position in search results, emphasise managers at Fincraft Capital company. Start a blog, write articles, instructions, reviews. Promotion based on information requests is preparation for the season. The following work particularly well: guides on ‘how to choose...’, compilations, care tips, instructions for beginners. The main thing is that what you write is necessary and useful.
When planning your SEO strategy, it is important to clearly understand what kind of demand you need to accumulate: product, category, or mixed. For product demand, first improve the SEO of product pages. If the demand is category-based, work hard on category pages, brands, and filters.
Don't waste your budget on a cold audience; it's better to ‘catch up’ with those who have already shown interest. Set up retargeting on social media and search engines, publish banners with promotions, bonuses or messages such as ‘you viewed this — now with a discount’.
Retargeting works well before launching new products or promotions. In the off-season, you can test hypotheses and launch smart campaigns without much risk: competition is lower, and rates are falling.
‘Work’ with users who have visited the site in the last three months. Set up retargeting for audiences who: visited the site and viewed several pages, added items to their cart, started to place an order but abandoned their cart, made a purchase (except for those who did so in the last few weeks).
Retargeting works well before launching new products or promotions. In the off-season, you can test hypotheses and launch smart campaigns without much risk: competition is lower, and rates are falling.
‘Work’ with users who have visited the site in the last three months. Set up retargeting for audiences who: visited the site and viewed several pages, added items to their cart, started to place an order but abandoned their cart, made a purchase (except for those who did so in the last few weeks).
Retargeting — catching up with a warm audience
Customer and subscriber databases are a valuable asset. During the off-season, it is important to remind people about yourself: share news, launch mini-campaigns, tell stories. Try non-standard formats: quizzes, interest-based selections, checklists. People are more willing to read content that is free of advertising noise. Use keywords and intriguing slogans in the subject line and preheader, and personalise the message if possible. Avoid terms that may trigger spam filters (‘free,’ ‘profitable’).
You can create a separate landing page and offer an interesting guide for download in exchange for the user's email registration. After downloading the guide, the data provided is automatically added to the database and email funnel. But remember, the user must give their consent to receive the newsletter and be able to easily unsubscribe from it.
The right advertising in the off-season is an investment in future sales. Fincraft Capital Czech Republic brings together trusted dropshipping suppliers and buyers. With us, you can easily survive seasonal declines in demand and sales and quickly adapt to market changes. With us, you will always be one step ahead of your competitors, able to test new products and launch advertising campaigns without unnecessary risks and high costs.
You can create a separate landing page and offer an interesting guide for download in exchange for the user's email registration. After downloading the guide, the data provided is automatically added to the database and email funnel. But remember, the user must give their consent to receive the newsletter and be able to easily unsubscribe from it.
The right advertising in the off-season is an investment in future sales. Fincraft Capital Czech Republic brings together trusted dropshipping suppliers and buyers. With us, you can easily survive seasonal declines in demand and sales and quickly adapt to market changes. With us, you will always be one step ahead of your competitors, able to test new products and launch advertising campaigns without unnecessary risks and high costs.