Overview: Adapting to AI reviews in online stores
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Technologies similar to Cookies
Similar technologies are technics or tools, using certain characteristics to identify devices so that visits to a website can be analyzed. It includes, for example, HTML5 local storage, local Shared objects, fingerprinting techniques, tracking pixels and plugins.
For ease of reference, cookies and similar technologies are referred as "Cookies".
Usage of Cookies
Cookies enable us to provide users with certain features and supply us with information about website visits.
We also make use of cookies to make our site more user-friendly, to better understand our existing and prospective customers, including associating a user with different devices and browsers that they may use for online targeting and advertising purposes.
Above all else. This is how we see Google's ‘expanded response’ today, or more precisely, the AI assistant Overview. The traditional blue links of those who were still fighting for the top positions on the search page yesterday have ‘moved’ lower.
Google search has been divided into ‘before’ and ‘after’ AI Overview. AI reviews redirect traffic. Users get the answer they need and don't go to the website! According to statistics from Fincraft Capital s.r.o., in fact, almost 60% of Google search queries end without a single click.
The new reality is zero-click search. The old strategy of ‘the main thing is to get to the top’ no longer works. What is more important is how artificial intelligence understands and summarises information. So far, we have observed that AI Overview answers mainly affect informational and non-commercial websites. But we do not know how long this will last and when the algorithm will start to deal with commercial, local and brand queries.
At Fincraft Capital company, we understand that it can be difficult for a commercial website to make changes to an already functioning resource. An online store can have dozens, hundreds, or thousands of pages, filters, catalogues, and product cards. It is impossible to redo everything for AI reviews. But you have to start somewhere, and it is better to start doing it in advance.
How to optimise reviews for AI
The AI Overview feature is enabled by default (it cannot be disabled yet). Search algorithms will continue to change, and owners of commercial websites and online stores will sooner or later have to rethink their strategy. Don't rewrite everything ‘once and for all,’ but incorporate new requirements into your regular work.
Today, there is no guarantee that last year's most powerful strategy will still work tomorrow. If you want the content of your website or online store to be the first to load in AI reviews, you need to make changes or create new pages that Google can easily summarise. Google's main filter remains unchanged - E-E-A-T, the principle of evaluating content quality, expertise, authority and trustworthiness by the search engine.
Start the page with an answer
The first and most important change. At the beginning of the page, provide a brief answer to the main query in two or three sentences. This immediately gives AI a clear idea, increasing the chances of being mentioned in the review, according to managers at Fincraft Capital company.
We recommend the following for retail websites:
Google search has been divided into ‘before’ and ‘after’ AI Overview. AI reviews redirect traffic. Users get the answer they need and don't go to the website! According to statistics from Fincraft Capital s.r.o., in fact, almost 60% of Google search queries end without a single click.
The new reality is zero-click search. The old strategy of ‘the main thing is to get to the top’ no longer works. What is more important is how artificial intelligence understands and summarises information. So far, we have observed that AI Overview answers mainly affect informational and non-commercial websites. But we do not know how long this will last and when the algorithm will start to deal with commercial, local and brand queries.
At Fincraft Capital company, we understand that it can be difficult for a commercial website to make changes to an already functioning resource. An online store can have dozens, hundreds, or thousands of pages, filters, catalogues, and product cards. It is impossible to redo everything for AI reviews. But you have to start somewhere, and it is better to start doing it in advance.
How to optimise reviews for AI
The AI Overview feature is enabled by default (it cannot be disabled yet). Search algorithms will continue to change, and owners of commercial websites and online stores will sooner or later have to rethink their strategy. Don't rewrite everything ‘once and for all,’ but incorporate new requirements into your regular work.
Today, there is no guarantee that last year's most powerful strategy will still work tomorrow. If you want the content of your website or online store to be the first to load in AI reviews, you need to make changes or create new pages that Google can easily summarise. Google's main filter remains unchanged - E-E-A-T, the principle of evaluating content quality, expertise, authority and trustworthiness by the search engine.
Start the page with an answer
The first and most important change. At the beginning of the page, provide a brief answer to the main query in two or three sentences. This immediately gives AI a clear idea, increasing the chances of being mentioned in the review, according to managers at Fincraft Capital company.
We recommend the following for retail websites:
- Category pages. The description should immediately explain which product is best suited for whom. Add a ‘short answer’ to the main user question for the category (2-3 sentences) at the top. Below, provide detailed information: comparisons, nuances, alternatives.
- The product card should open with a clear statement of its essence. The first paragraph should be a clear answer: who this product is useful for and how it differs from its counterparts.
Structure: H2, short paragraphs, lists
Page structure is just as important as content these days. Use structured formatting: break content into clear H2s and short paragraphs so Google can quickly scan and interpret it. Bulleted and numbered lists help AI extract step-by-step instructions or brief descriptions.
Diagram + FAQ as a mandatory minimum
The FAQ section is becoming a mandatory element: ready-made answers to questions such as ‘how,’ ‘why,’ and ‘what to do if’ increase the likelihood of a sale, according to experts at Fincraft Capital. A few concise statements at the bottom of a category page or product card work better than long descriptions.
Page structure is just as important as content these days. Use structured formatting: break content into clear H2s and short paragraphs so Google can quickly scan and interpret it. Bulleted and numbered lists help AI extract step-by-step instructions or brief descriptions.
- Concise H1, second-level H2 subheadings, short paragraphs, correct title/description, favicon, micro-markup, internal linking, separate meaningful chunks.
- Product categories should look like a step-by-step guide: what to choose, what to look for, what mistakes to avoid. The structure is the same throughout the catalogue (scaling via a template): H2 ‘How to choose...’, H2 ‘What to look for’, H2 ‘Common mistakes’.
- Product cards - key information where the buyer can immediately see the strengths and weaknesses of the product. The sections are fixed: ‘Who it is suitable for’, ‘What is important to know before buying’, ‘Alternatives’.
Diagram + FAQ as a mandatory minimum
The FAQ section is becoming a mandatory element: ready-made answers to questions such as ‘how,’ ‘why,’ and ‘what to do if’ increase the likelihood of a sale, according to experts at Fincraft Capital. A few concise statements at the bottom of a category page or product card work better than long descriptions.
- Categories. At the end of the page, include 4–6 Q&As on real questions: delivery, size/compatibility selection, care, returns.
- Product cards. Mini FAQ with 3–4 questions: ‘Is it suitable for...?’, ‘How to care for it?’, ‘Is there a warranty?’.
Conversational keywords and long queries
The language of the website should increasingly resemble natural speech. People ask Google questions in the same way they would talk to a friend: ‘Which TV is best for the kitchen?’ ‘What is the difference between eau de parfum and eau de toilette?’ To get quoted, your headlines and first lines should sound the same.
Optimisation for AI reviews is not a one-time campaign. It's a new routine. Your website should be user-friendly for both people and the algorithms that write ‘short answers’ for them. Start with the key pages: the home page, categories with the most traffic, and bestseller cards. These are the ‘entry points’ for AI reviews. Then shift your attention to new products: each new addition must comply with the new rules so that the database of ‘optimised’ pages grows on its own.
Fincraft Capital Czech Republic recommends focusing your efforts on visible impact: AI reviews and authority for Google. A well-thought-out page structure, attractive calls to action, and retention strategies such as scroll depth optimisation are now just as important as rankings.
The language of the website should increasingly resemble natural speech. People ask Google questions in the same way they would talk to a friend: ‘Which TV is best for the kitchen?’ ‘What is the difference between eau de parfum and eau de toilette?’ To get quoted, your headlines and first lines should sound the same.
- Categories. Include conversational phrases in H2 and the first lines of paragraphs: ‘How to choose...’, ‘What is important if...’.
- Product cards. Conversational phrases: ‘Pay attention to...’
Optimisation for AI reviews is not a one-time campaign. It's a new routine. Your website should be user-friendly for both people and the algorithms that write ‘short answers’ for them. Start with the key pages: the home page, categories with the most traffic, and bestseller cards. These are the ‘entry points’ for AI reviews. Then shift your attention to new products: each new addition must comply with the new rules so that the database of ‘optimised’ pages grows on its own.
Fincraft Capital Czech Republic recommends focusing your efforts on visible impact: AI reviews and authority for Google. A well-thought-out page structure, attractive calls to action, and retention strategies such as scroll depth optimisation are now just as important as rankings.