The new logic of e-commerce. How to manage delivery
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Technologies similar to Cookies
Similar technologies are technics or tools, using certain characteristics to identify devices so that visits to a website can be analyzed. It includes, for example, HTML5 local storage, local Shared objects, fingerprinting techniques, tracking pixels and plugins.
For ease of reference, cookies and similar technologies are referred as "Cookies".
Usage of Cookies
Cookies enable us to provide users with certain features and supply us with information about website visits.
We also make use of cookies to make our site more user-friendly, to better understand our existing and prospective customers, including associating a user with different devices and browsers that they may use for online targeting and advertising purposes.
Your order has arrived. The courier is already nearby.
As soon as the flow of orders to an online store increases and the situation where the supplier's warehouse is out of stock of a popular item begins to repeat itself, it becomes clear that it will not be possible to continue working as before. Something needs to be changed, and urgently. For example, purchasing goods, renting your own warehouse for storage, or changing delivery schemes.
Today, delivery has become an essential element of marketing; it is part of the customer experience and is directly linked to the seller's reputation. Everything that happens after clicking the ‘Buy’ button is just as important as what happens before!
Fincraft Capital s.r.o.'s experience with dropshippers, local manufacturers, and retailers shows that connecting a fulfilment service with fast order processing, transparent tracking, reliable courier service and convenient terminals for self-pickup is now the standard delivery process for any online store, regardless of turnover.
As soon as the flow of orders to an online store increases and the situation where the supplier's warehouse is out of stock of a popular item begins to repeat itself, it becomes clear that it will not be possible to continue working as before. Something needs to be changed, and urgently. For example, purchasing goods, renting your own warehouse for storage, or changing delivery schemes.
Today, delivery has become an essential element of marketing; it is part of the customer experience and is directly linked to the seller's reputation. Everything that happens after clicking the ‘Buy’ button is just as important as what happens before!
Fincraft Capital s.r.o.'s experience with dropshippers, local manufacturers, and retailers shows that connecting a fulfilment service with fast order processing, transparent tracking, reliable courier service and convenient terminals for self-pickup is now the standard delivery process for any online store, regardless of turnover.
Three ways to work with delivery
- Independent shipping. The seller from their warehouse or supplier (in the case of dropshipping) packs the order and hands it over to the courier. They independently control the speed, generate tracking and are responsible for errors. This method is suitable for small order flows and local sales.
- Through a logistics intermediary. Services that combine dozens of courier companies in a single interface. They select the courier, generate labels, and show the tracking information to the customer. You still need to ship the goods yourself, but managing delivery becomes easier.
- Fulfilment / 3PL partner. Goods arrive at the fulfilment warehouse (directly from the seller or supplier). At the warehouse, they are received, checked, stored and packaged. When an order arrives, the fulfilment centre sends it by courier or places it at a pick-up point.
New logistics logic
In 2025, fulfilment ceased to be a support service. It is the infrastructure that underpins all small and medium-sized e-commerce businesses.
Companies are reviewing their storage geography and distributing goods across several warehouses, which helps reduce last-mile costs by approximately 5–7%. Customer expectations have also changed: according to various studies, 50% to 60% of customers want to receive their orders within two days. Consequently, it is important for dropshippers and small online stores not only to reduce delivery costs, but also to make them predictable.
Fincraft Capital company recommends that small companies use a hybrid delivery model. It is more profitable to send some orders independently, through local delivery services (Omniva, DPD, LP Express, GLS). The rest should be sent through fulfilment.
Companies are reviewing their storage geography and distributing goods across several warehouses, which helps reduce last-mile costs by approximately 5–7%. Customer expectations have also changed: according to various studies, 50% to 60% of customers want to receive their orders within two days. Consequently, it is important for dropshippers and small online stores not only to reduce delivery costs, but also to make them predictable.
Fincraft Capital company recommends that small companies use a hybrid delivery model. It is more profitable to send some orders independently, through local delivery services (Omniva, DPD, LP Express, GLS). The rest should be sent through fulfilment.
Start with local logistics companies. Every country and even every region has its own operators that work faster and cheaper than large services. For example, in the Czech Republic and the Baltic states, these are DPD, Omniva, LP Express, GLS; in Poland, it is InPost; and in Germany, it is Hermes and DHL Paket.
Find 3–5 such companies, study their websites, rate calculators, and terms and conditions for e-commerce. Many offer free connection and even a trial period.
Find 3–5 such companies, study their websites, rate calculators, and terms and conditions for e-commerce. Many offer free connection and even a trial period.
Where to find delivery partners and how to work with them?
For dropshippers and small online shops, choosing a delivery service is not just a question of price, but also of reliability. The difference between operators can be noticeable even with just a dozen orders. Before signing a contract or connecting a service, it is important to understand what you will get for your money.
Check three key parameters:
If the delivery operator does not integrate with the platform on which your online store is built (Shopify, WooCommerce, OpenCart, etc.). Or if your website does not support direct integration with courier services (as it is built on WordPress, Tilda, Canva, Joomla, Wix, Shopify Lite, etc.), you will not be able to automatically transfer order data to the delivery service. In this case, you will have to manually create shipments, print labels, and track parcels.
To simplify your work, it is better to immediately connect a logistics intermediary platform that combines dozens of courier companies in one service (Sendcloud, ShipStation or Easyship). A small application processes orders from any system, distributes shipments to couriers, generates labels and displays statuses in a single interface.
Check three key parameters:
- Delivery speed (average number of days for your destinations).
- Cost and surcharges (are there any hidden fees, extra charges for weight or volume).
- Integration with your store's platform
If the delivery operator does not integrate with the platform on which your online store is built (Shopify, WooCommerce, OpenCart, etc.). Or if your website does not support direct integration with courier services (as it is built on WordPress, Tilda, Canva, Joomla, Wix, Shopify Lite, etc.), you will not be able to automatically transfer order data to the delivery service. In this case, you will have to manually create shipments, print labels, and track parcels.
To simplify your work, it is better to immediately connect a logistics intermediary platform that combines dozens of courier companies in one service (Sendcloud, ShipStation or Easyship). A small application processes orders from any system, distributes shipments to couriers, generates labels and displays statuses in a single interface.
What to compare?
Connecting to the delivery service is usually free, according to experts at Fincraft Capital Czech Republic. Payment is made for actual shipments — either post-payment (once a week or once a month) or by topping up your balance in your personal account. There are no minimum volumes, but many providers reduce their rates if you send more than 100–200 parcels per month.
To get started, it is enough to connect one delivery provider with payment on delivery (for example, with payment on delivery). When your turnover grows, add a second one to distribute the load.
To get started, it is enough to connect one delivery provider with payment on delivery (for example, with payment on delivery). When your turnover grows, add a second one to distribute the load.
How much does it cost?
Even if your dropshipping business only has a dozen orders per month, you can still afford most services. Especially since they operate on a pay-as-you-go model and can be connected in a single day.
Steps to take
- Analyse your current delivery costs for the last 3 months (calculate the percentage of logistics in your margin and the cost of last mile delivery).
- Identify ‘weak areas’ (suboptimal routes where delivery is expensive or unreliable).
- Select 2–3 potential fulfilment partners in your region
- Request a test offer for 20–50 orders.
- Select routing software/services (from simple to more complex).
- Test the capabilities of courier networks for different countries and destinations.
- Consider micro-fulfilment, pick-up points, or local storage.
- Set up order tracking for customers — status and speed notifications, SMS and email trackers.
- Adjust your delivery strategy every three to four months.
- Compare results — cost, speed, error rate, customer reviews.