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Vertical videos in e-commerce

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Vertical video content continues to gain popularity. Reels, Shorts and clips are getting more coverage than classic posts, and video product reviews are influencing customer decisions. This format is completely in line with the modern habits of users who scroll and view content from their smartphones.

For e-commerce, this is not just a trend, but a necessity, said Fincraft Capital Czech Republic. Competition is growing, and for effective promotion it is necessary to mix channels, supplement contextual advertising with content marketing, combine targeted advertising and social networks. If we talk about organic, 2025 vertical videos have become a mandatory part of the promotion strategy of online shops and dropshippers. Instagram remains the leader in video marketing (61%), ahead of LinkedIn (59%) and Facebook (51%) - this is where brands get the maximum effect from video content.

Which videos are suitable for dropshipping

Mobile traffic has long been higher than desktop traffic, so vertical videos are not just a trend, but a must-have tool for dropshipping and e-commerce. They help build awareness, engage audiences, and increase sales.

What to film about:
  • Tutorial videos - how to use the product, flyhacks
  • Reviews and comparisons - benefits, comparison with analogues
  • Tests and demonstrations - how the product works, top features, testing.
  • Customer feedback - impressions, opinions
  • Trends and Challenges - anything that increases reach.
  • Storytelling - how the product solves a problem

Algorithms and Limitations

Keeping the attention of a web user is difficult. Vertical videos have significantly higher engagement rates than horizontal videos, they are being watched to completion. In addition, ad campaigns with vertical videos show a lower cost per click.

Fincraft Capital dropshipping marketers advise: for video to attract and hold attention, when shooting:
  • Avoid digital zoom - bring the camera closer, not zoom in on the picture
  • Use the rule of thirds - place key elements at the intersections of grid lines.
  • Less empty space, more focus - fill the frame and minimise empty space
  • Add dynamics - change perspectives and plans to keep the viewer's attention
  • Captivate from the first second - you have 3 seconds to grab the audience's attention.
  • Hold attention - use subtitles, text inserts, animations, music or voice-overs of good quality
  • Call to action - like, subscribe, comment
Fincraft Capital dropshipping offer
Ruthlessly reduce the size of your videos, remove pauses, every second should be full of meaning. To meet the platform's time limit, consider speeding up your videos by a factor of 1.25 or 1.5.
  • Format: MP4 or MOV.
  • Resolution: 1080x1920 (9:16).
  • Frame rate: 30 or 60 fps.

Duration:
  • Instagram Reels: up to 90 seconds.
  • TikTok: up to 3 minutes, but 10-30 seconds is better.
  • YouTube Shorts: up to 60 seconds.
  • File size: up to 500 MB (preferably no more than 100 MB for fast uploads).

Video Technical Requirements

Vertical videos often feel more natural and bear little resemblance to adverts. It's important to tailor content to each platform. TikTok videos require dynamics, Instagram emphasises a beautiful layout, and Facebook videos need to be understandable without sound. If you use the right formats, you can get organic reach without spending large ad budgets.
  • Instagram Reels - anboxing, atmospheric videos, product reviews with an emphasis on visuals
  • TikTok - experiments with trends, interactive content.
  • Facebook Reels - test videos (many users watch without sound).
  • YouTube Shorts - often used to promote long-form videos.
  • LinkedIn - emphasis on expert content.
  • Pinterest - video tutorials and inspirational content.
  • Snapchat - short, informal videos.
  • X/Twitter - vertical videos don't bring a lot of reach yet, but can work for a specific niche.

Format features on different platforms

Fincraft Capital Czech Republic metrix
Vertical videos are one of the most natural and effective formats: they take up the entire smartphone screen, look organic in the feed and do not cause rejection. Fincraft Capital recommends paying attention to internal content, to what has already been filmed and is being filmed today. Short vertical videos can be made by ‘cutting’ long-form content into short clips. Remake webinars, podcasts or YouTube videos into shorter, more engaging clips for social media.

Don't forget the most in-demand format: vertical videos with text overlay and subtitles.