YouTube for e-Сommerce
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Technologies similar to Cookies
Similar technologies are technics or tools, using certain characteristics to identify devices so that visits to a website can be analyzed. It includes, for example, HTML5 local storage, local Shared objects, fingerprinting techniques, tracking pixels and plugins.
For ease of reference, cookies and similar technologies are referred as "Cookies".
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Cookies enable us to provide users with certain features and supply us with information about website visits.
We also make use of cookies to make our site more user-friendly, to better understand our existing and prospective customers, including associating a user with different devices and browsers that they may use for online targeting and advertising purposes.
‘YouTube videos - yes, and then, if you are interested, you can read. This is the answer of 4 out of 5 people when it comes to where and how they like to find out more about products and novelties that interest them. Promotion through video content is becoming the norm. 9 out of 10 users make a purchase decision after watching a video.
YouTube is the largest video sharing platform and the second largest social network in the world with over 2.70 billion users as of 2024. Research shows that people pay more attention to content that stands out visually. A well-made video has an impact on reaching the target audience, argue marketers at Fincraft Capital company. Videos attract customers, they click on links and get to your online shop. Every day 1 billion hours of video are viewed on the YouTube platform.
How do you optimise your content for audience retention? Focus on the first 15 seconds! YouTube doesn't want users to passively watch videos - it's their engagement that counts. How many likes, comments, adding your video to a playlist was done - it all makes a huge difference. Videos drive organic traffic to your site from search results.
Video product reviews: tell stories
One of the best ways to promote dropshipping products is to create video product reviews. However, to stand out among many, you need to go beyond the standard descriptions. You need real cases, stories of use, ‘unboxing’. Emotional and well-choreographed videos create a connection, influence impressions and encourage purchase. Videos that retain the user rank better, because the more time a user spends on YouTube, the more the system earns.
Educational videos: build your community
A video that not only entertains but also educates is of maximum benefit to both the seller and the potential buyer. It can be a lesson, a lecture, an interactive workshop, a product instruction video. This approach not only makes your products more attractive, but also creates a community of users around your brand.
Live broadcasts and Q&A: trusted relationships
Live broadcasts and Q&A sessions on YouTube are a great way to build a stronger relationship with your audience. During live broadcasts, you can interact with subscribers in real time, answer their questions, and provide additional information about your products and brand. This creates an impression of accessibility and builds trust in your company.
YouTube is the largest video sharing platform and the second largest social network in the world with over 2.70 billion users as of 2024. Research shows that people pay more attention to content that stands out visually. A well-made video has an impact on reaching the target audience, argue marketers at Fincraft Capital company. Videos attract customers, they click on links and get to your online shop. Every day 1 billion hours of video are viewed on the YouTube platform.
How do you optimise your content for audience retention? Focus on the first 15 seconds! YouTube doesn't want users to passively watch videos - it's their engagement that counts. How many likes, comments, adding your video to a playlist was done - it all makes a huge difference. Videos drive organic traffic to your site from search results.
Video product reviews: tell stories
One of the best ways to promote dropshipping products is to create video product reviews. However, to stand out among many, you need to go beyond the standard descriptions. You need real cases, stories of use, ‘unboxing’. Emotional and well-choreographed videos create a connection, influence impressions and encourage purchase. Videos that retain the user rank better, because the more time a user spends on YouTube, the more the system earns.
Educational videos: build your community
A video that not only entertains but also educates is of maximum benefit to both the seller and the potential buyer. It can be a lesson, a lecture, an interactive workshop, a product instruction video. This approach not only makes your products more attractive, but also creates a community of users around your brand.
Live broadcasts and Q&A: trusted relationships
Live broadcasts and Q&A sessions on YouTube are a great way to build a stronger relationship with your audience. During live broadcasts, you can interact with subscribers in real time, answer their questions, and provide additional information about your products and brand. This creates an impression of accessibility and builds trust in your company.
Promotional videos: target audience attention
Promotional videos on YouTube offer great opportunities for targeted advertising. Use a variety of formats, such as TrueView, to offer your product to your target audience. Focus on creative advertising to attract attention and retain interest. Incorporate elements of style and brand recognition to reinforce your image.
Fincraft Capital s.r.o.: important to remember
And some more numbers: 53.9 per cent of YouTube users worldwide are men, 46.1 per cent are women. Whether you're creating product reviews, training or promotional videos, the quality of your content needs to be top-notch. Respond to comments, run polls, run contests and stimulate discussion. Form ‘your’ community.
A cool video should be interesting, engaging, and useful. Fincraft Capital Czech Republic recommends not forgetting about metrics. Optimise your strategy by analysing each video:
Use keywords in video titles, descriptions and tags to increase search engine rankings. Subtitles make video content accessible to a wider audience, including those who can't hear or prefer to watch videos with the sound off.
So, YouTube has long been an effective promotional tool in e-commerce and dropshipping. Video enriches content, makes it better perceived.
Promotional videos on YouTube offer great opportunities for targeted advertising. Use a variety of formats, such as TrueView, to offer your product to your target audience. Focus on creative advertising to attract attention and retain interest. Incorporate elements of style and brand recognition to reinforce your image.
Fincraft Capital s.r.o.: important to remember
And some more numbers: 53.9 per cent of YouTube users worldwide are men, 46.1 per cent are women. Whether you're creating product reviews, training or promotional videos, the quality of your content needs to be top-notch. Respond to comments, run polls, run contests and stimulate discussion. Form ‘your’ community.
A cool video should be interesting, engaging, and useful. Fincraft Capital Czech Republic recommends not forgetting about metrics. Optimise your strategy by analysing each video:
- session time
- view time
- audience retention
- viewer engagement
- CTR (clickability).
Use keywords in video titles, descriptions and tags to increase search engine rankings. Subtitles make video content accessible to a wider audience, including those who can't hear or prefer to watch videos with the sound off.
So, YouTube has long been an effective promotional tool in e-commerce and dropshipping. Video enriches content, makes it better perceived.