The site that attracts your customers

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Fincraft Capital Cookie Notice
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We all want our site to be popular and our blog posts to be read, shared, discussed, and bookmarked.

It is already clear that we should not write for Google's "robots," but for people. Now it's safe to say that quality content is in high demand. What else do you need to remember to get maximum traffic and conversions?

For visitors to enjoy reading your articles, making purchases and using your site, you need to remember about their convenience. After all, your main goal - to make the reader a regular customer. Therefore, when you create an online store, it is important that it likes not only you but also those for whom you have created it. The site promotes your business, so to recoup the money and effort, do not forget, it should be both intresny and simple. Let's figure it out.

Simple navigation.

An important metric in any analytics, including Google Analytics, is the amount of time a user stays on a page on your site. Next is a pretty serious "bounce rate," which shows how long a user stays on your site and how quickly they leave. Place navigation tools where people expect to find them, make navigation labels clear and descriptive.

One of the first things to consider from an aesthetic standpoint is fonts. You need to avoid using fonts that are hard to read on the screen, or that don't fit your brand, or are unprofessional.


Nobody likes pop-ups. However, sometimes you cannot do without it - for example, when a user leaves the site, he can remind him of interesting information and thereby increase conversion. Use pop-ups only at key moments.

Working links

Broken links harm your site. They can not only disappoint users, but also worsen your search rating. Check them before launch and also regularly to make sure they work and lead where you're up to.

Contact Information

Not having a phone number and/or physical address is one of the main reasons customers leave your site. Contact information builds trust in your business and encourages action right now.

Confirmation of Dispatch

Without a send confirmation, customers can't be sure you've received their message or order. This is an important point. Don't forget about it.

Short checkout form.

The longer it takes someone to place an order and the more information you ask for, the more likely it is that customers will refuse to buy. Keep the checkout form as simple as possible.
"About Us."

Customers want to know who they are working with. The more information you provide, the more credibility you have. Make the "About Us" page as detailed as possible, and tell your story in an unconventional and creative way. Show your clients who you are.

Analysis from Fincraft Capital

Of course, for a truly attractive website, you need to work on the quality of your content so that the site visitor will be interested in coming back to you again and again. Keep our advice in mind and don't drive your customers away.

Fincraft Capital specialists conduct a thorough analysis of the customer's online store. We will take measurements with the help of business analytics tools and tell you which pages of your website need to be refined, calculate how much income the product brings on the most popular page, suggest what products should be added to your dropshipping business and how to optimize the whole website in general.