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Selling with ChatGPT: practical tips

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Today ChatGPT is not only a popular tool for information search, but also a handy, unpretentious and savvy assistant. But do you know how to use it as effectively as possible? Identify customer priorities, create a customer portrait, suggest ways to retain and win them back - you can do all of this with ChatGPT's dialogue. To unlock the full potential of ChatGPT, you need to know how to use it correctly. What to write instead of the banal ‘write me...’ and how to formulate complex, multi-step requests?

We would like to make one important point clear: ChatGPT is a tool for automating routine. To get really useful results, you need to formulate queries correctly and be sure to verify the information you receive. Ask clarifying questions and create chains of hints.

Want to get the most accurate answers from ChatGPT? In this article Fincraft Capital s.r.o will tell you how to write Prompts correctly.

Creating sales scripts

You can use ChatGPT to create sales scripts by writing questions and objections you may encounter in a conversation. You need to enter key information about your target audience, product features, and common objections into ChatGPT.

Prompts for ChatGPT
  • ‘Create a sales scenario [product/service] to a potential customer who is experiencing [describe a specific “pain” or problem]’
  • ‘Create a conversation script, describe how to address an objection when a potential customer says our [product/service offering] is too expensive’

Market research

Collecting market, competitor and supplier data is time-consuming. ChatGPT simplifies market intelligence by automating data collection and analysis. ChatGPT can analyse competitors, collect insights and trends. The right queries will allow the neural network to extract relevant data from news articles, blogs, forums and social networks.

Prompts for ChatGPT
  • ‘Analyse customer data and purchase history to identify patterns and trends to help target similar companies or industries’
  • ‘Gather data from social media and forums for discussions about our competitors’ products or services. What are customers saying?’
  • ‘Identify the customer need that makes [product/service] relevant to them’

Lead/customer tracking

You can use ChatGPT in sales to automate the next steps: just enter key information about leads or customers and specify what result you want to achieve in further communication. In such a promt, you can first describe the situation and then already set the ChatGPT task.

Prompts for ChatGPT
  • ‘A potential customer has already visited our website and sent us an [email/message] about a product he is interested in. After that, he stopped replying and responding to our messages and emails. Suggest some options to solve this problem.’
  • ‘Create a follow-up message for potential customers who have shown interest in our product but have not responded to our previous attempts to contact them’
  • ‘We need the customer to leave a review after the purchase. Prepare a personalised email asking them to share their impression and reminding them that they can always contact us with any questions’
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You can integrate ChatGPT into your CRM system or customer support platform to respond to customer queries in real time. ChatGPT can be programmed to understand common queries, advise the experts at Fincraft Capital Czech Republic.

Prompts for ChatGPT
  • ‘A customer is interested in the characteristics of a particular product and its price. Create a short but succinct answer.’
  • ‘A customer is facing a technical problem. Create a message that helps the customer fix the problem’
  • ‘A customer is interested in the return process. Write an algorithm to solve his problem’

Real-time customer support

We are not talking about mass, faceless mailings. Cold emailing today is possible only with the consent of the recipient. We're talking about reaching out to those who are already in your base, which can be potential customers or those who have already bought something from you.

ChatGPT helps you create personalised and engaging messages. To get a really high quality text, it is important to provide maximum information about the customer and clearly articulate what exactly you want to offer.

Prompts for ChatGPT
  • ‘Create a personalised cold email for [name of potential customer], telling them about our [product/service] and outlining its benefits.’
  • ‘Create a compelling LinkedIn message for [name of potential client] that addresses their specific problems and offers a solution.’
  • ‘Create a cold message for experts in [field]. You need to focus on the common problem they face and how our product can help them.’

Cold email newsletter

The customer has placed an order. What else can you unobtrusively offer from the products that will be interesting and useful to him? ChatGPT helps to analyse customer data, purchase histories and preferences.

Prompts for ChatGPT
  • ‘A customer recently bought [product/service]. What additional products or upgrades can we offer him?’
  • ‘I want to increase the order amount and offer customers who bought [product A] to supplement their order. What is most commonly purchased along with this product?’
  • ‘Based on the customer's purchase history and preferences, recommend additional products that might interest the customer’

Upsale and cross-sale

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You can use ChatGPT to analyse large amounts of data: questionnaires, testimonials, reviews and social media mentions. The neural network will analyse recurring themes, audience sentiment and specific customer pain points.

Prompts for ChatGPT
  • ‘Analyse customer responses. Task: find common themes and areas where we can improve our selling proposition’
  • ‘Collect online reviews from eCommerce platforms and analyse sentiment dynamics over time. Find recurring complaints and positive ones’
  • ‘Find reviews of our brand and products on social media. What are customers saying and how can we solve their problems?’

We have no doubt that your competitors and partners are using ChatGPT. In 2025, it's already a must-have tool for more than just marketers and programmers. ChatGPT helps qualify leads and creates personalised offers.

Whatever requests you formulate, always keep the customer and their interests at the centre of your attention. Fincraft Capital company specialists help in preparing ChatGPT requests for specific products, monitor customer needs, and work with customer engagement.

Analyse customer feedback