How to write a good sales text. 16 tips
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Technologies similar to Cookies
Similar technologies are technics or tools, using certain characteristics to identify devices so that visits to a website can be analyzed. It includes, for example, HTML5 local storage, local Shared objects, fingerprinting techniques, tracking pixels and plugins.
For ease of reference, cookies and similar technologies are referred as "Cookies".
Usage of Cookies
Cookies enable us to provide users with certain features and supply us with information about website visits.
We also make use of cookies to make our site more user-friendly, to better understand our existing and prospective customers, including associating a user with different devices and browsers that they may use for online targeting and advertising purposes.
The ‘impure’ methods of promotion are becoming a thing of the past. ‘flooding’ the site with keywords, mindlessly exploiting “your pains” - none of this works anymore. The modern consumer is smart and discerning. He instantly recognises the manipulative tricks of straightforward media content.
If your goal is to grow your business, your name, your brand and, of course, your product, then everything you write must make sense. It's not the quantity of content that matters, it's the quality. Texts on the website, adverts, posts on social networks - all this should speak to the client in the same language, without loud slogans and empty words.
How to write good, interesting texts? Fincraft Capital Czech Republic shares tips for those who write texts and sell products.
1. Who are you writing for?
You should not write for Google's ‘robots’, but for people. Describe a typical member of your target audience. This is an important step that will determine not only the tone of the content, but also its content, style, language and topics. Write in such a way that the reader feels that you are addressing them specifically.
2. Topic Selection
Think back to what your customers are asking you about, what do they want? Try to formulate the topic in two sentences, as if you were answering the question, ‘What do you want to talk about?’ If you are working with a highly specialised topic, try to write in such a way that it is understandable even to those who don't know about it.
3. Get straight to the point
Write everything important right away. A person decides whether to continue reading in the first 3 seconds, looking at the first lines of the text. Get to the point: what advantage the client will get from your offer.
4. Cut without loss
After writing a text, put it aside for a while. After re-reading it, try to reduce the material in half without loss of meaning. Brevity makes the text more readable and understandable. Remove unnecessary phrases and repetitions. ‘Dry’ the text: try to avoid words with similar meanings in the same sentence - so the text will sound clearer.
5. Bring the text to life
Bring the text to life by adding concrete examples or your own experiences. Personal stories create an emotional connection, and specifics turn any vague set of words into a clear picture. Compare: ‘Fast delivery’ and ‘Delivered in 2-3 days to anywhere in the world’. Don't make up facts and experiences. Untruths will ‘come out’ one way or another.
6. Reread several times
Read the text at least three times to find errors and improve the wording. The first time, assess the overall structure and main ideas. When rereading, focus on details, looking for grammatical and stylistic errors. The third time, pay attention to the rhythm and sound of the text: make sure it reads easily and smoothly.
If your goal is to grow your business, your name, your brand and, of course, your product, then everything you write must make sense. It's not the quantity of content that matters, it's the quality. Texts on the website, adverts, posts on social networks - all this should speak to the client in the same language, without loud slogans and empty words.
How to write good, interesting texts? Fincraft Capital Czech Republic shares tips for those who write texts and sell products.
1. Who are you writing for?
You should not write for Google's ‘robots’, but for people. Describe a typical member of your target audience. This is an important step that will determine not only the tone of the content, but also its content, style, language and topics. Write in such a way that the reader feels that you are addressing them specifically.
2. Topic Selection
Think back to what your customers are asking you about, what do they want? Try to formulate the topic in two sentences, as if you were answering the question, ‘What do you want to talk about?’ If you are working with a highly specialised topic, try to write in such a way that it is understandable even to those who don't know about it.
3. Get straight to the point
Write everything important right away. A person decides whether to continue reading in the first 3 seconds, looking at the first lines of the text. Get to the point: what advantage the client will get from your offer.
4. Cut without loss
After writing a text, put it aside for a while. After re-reading it, try to reduce the material in half without loss of meaning. Brevity makes the text more readable and understandable. Remove unnecessary phrases and repetitions. ‘Dry’ the text: try to avoid words with similar meanings in the same sentence - so the text will sound clearer.
5. Bring the text to life
Bring the text to life by adding concrete examples or your own experiences. Personal stories create an emotional connection, and specifics turn any vague set of words into a clear picture. Compare: ‘Fast delivery’ and ‘Delivered in 2-3 days to anywhere in the world’. Don't make up facts and experiences. Untruths will ‘come out’ one way or another.
6. Reread several times
Read the text at least three times to find errors and improve the wording. The first time, assess the overall structure and main ideas. When rereading, focus on details, looking for grammatical and stylistic errors. The third time, pay attention to the rhythm and sound of the text: make sure it reads easily and smoothly.
7. Simplify long texts
Add paragraphs and subheadings, long text can repel the reader, seem boring. Think about structure. Add ‘air.’ Different sentence lengths make the text dynamic and easier to read.
Fincraft Capital dropshipping experts recommend weeding out unnecessary details and leaving details. Details are the things without which the text will lose its meaning (signs, characteristics, scenes). And details are unimportant clarifications that you can do without.
8. Offer a solution
If you raise a problem at the beginning of the article - offer a solution. Make sure the reader understands how your product or service can help them deal with the difficulties you mentioned.
9. A headline that ‘sells.’
A headline ‘sells’ and attracts attention. It should be colourful, intriguing and accurately reflect the essence of the text. Bad headlines are tiresome, annoying and repulsive. Clickbait, sensationalism, exaggeration in the headline very often have the opposite effect. The final version of the headline is best formulated after the text is fully written.
10. Read to write
To write good texts, you need to read good texts. Pay attention to experts in your industry and study their style. Note interesting turns and approaches in presenting information.
11. Usefulness of content
Metrics such as time on page and bounce rate affect a site's position in search engine results. A customer will stay on the site and continue reading the product description or company blog if the information is interesting and useful to them.
An interesting start to a post on social media increases the likelihood that followers will continue reading or share the post with friends. When creating texts for SEO-optimisation, it is important to use key queries, but everything should be in moderation, coherent and logical.
Add paragraphs and subheadings, long text can repel the reader, seem boring. Think about structure. Add ‘air.’ Different sentence lengths make the text dynamic and easier to read.
Fincraft Capital dropshipping experts recommend weeding out unnecessary details and leaving details. Details are the things without which the text will lose its meaning (signs, characteristics, scenes). And details are unimportant clarifications that you can do without.
8. Offer a solution
If you raise a problem at the beginning of the article - offer a solution. Make sure the reader understands how your product or service can help them deal with the difficulties you mentioned.
9. A headline that ‘sells.’
A headline ‘sells’ and attracts attention. It should be colourful, intriguing and accurately reflect the essence of the text. Bad headlines are tiresome, annoying and repulsive. Clickbait, sensationalism, exaggeration in the headline very often have the opposite effect. The final version of the headline is best formulated after the text is fully written.
10. Read to write
To write good texts, you need to read good texts. Pay attention to experts in your industry and study their style. Note interesting turns and approaches in presenting information.
11. Usefulness of content
Metrics such as time on page and bounce rate affect a site's position in search engine results. A customer will stay on the site and continue reading the product description or company blog if the information is interesting and useful to them.
An interesting start to a post on social media increases the likelihood that followers will continue reading or share the post with friends. When creating texts for SEO-optimisation, it is important to use key queries, but everything should be in moderation, coherent and logical.
12. AI and content quality
Even an unsophisticated user will quickly distinguish between soulless, formulaic text created by artificial intelligence and truly lively and thoughtful material. AI is a tool and should not be relied upon blindly. If used correctly, it makes work related to translations, editing and information retrieval easier. When preparing material, you need to be able to formulate clear and relevant queries, Fincraft Capital marketers insist.
13. Avoid clichés
Readers get tired of monotony. Template phrases make the text boring and predictable. Phrases that kill credibility:
14. Write as you speak
Write simply, without pathos or complicated wording. Do not try to give your text a special style. It is better to write as you say. Overloaded with ornate turns of text is tedious and difficult to perceive. The reader should feel that you are talking to him, not reading a lecture. If the content of the article allows, use words-visualisers: imagine, look, remember.
15. Explain from simple to complex
Explain terms in a chain from simple to complex. Gradually introduce more complex concepts by linking them to already known facts.
16. Don't be afraid of haters
It is better to have 50% of reviews from those who like your product and what you write about it and 50% of those who are dissatisfied than 5% of the former, 5% of the latter and 90% of those who are indifferent and disinterested.
Writing a good sales text is an art that requires practice and attention to detail. By following these recommendations, you will be able to create a text that will not only attract attention, but also turn a reader into a client.
Fincraft Capital helps partners effectively develop their business by using the company's sales platform and internal media resources to maximise audience reach.
Even an unsophisticated user will quickly distinguish between soulless, formulaic text created by artificial intelligence and truly lively and thoughtful material. AI is a tool and should not be relied upon blindly. If used correctly, it makes work related to translations, editing and information retrieval easier. When preparing material, you need to be able to formulate clear and relevant queries, Fincraft Capital marketers insist.
13. Avoid clichés
Readers get tired of monotony. Template phrases make the text boring and predictable. Phrases that kill credibility:
- We are number 1 in the market
- The best product
- Unique offer
- Unique product
14. Write as you speak
Write simply, without pathos or complicated wording. Do not try to give your text a special style. It is better to write as you say. Overloaded with ornate turns of text is tedious and difficult to perceive. The reader should feel that you are talking to him, not reading a lecture. If the content of the article allows, use words-visualisers: imagine, look, remember.
15. Explain from simple to complex
Explain terms in a chain from simple to complex. Gradually introduce more complex concepts by linking them to already known facts.
16. Don't be afraid of haters
It is better to have 50% of reviews from those who like your product and what you write about it and 50% of those who are dissatisfied than 5% of the former, 5% of the latter and 90% of those who are indifferent and disinterested.
Writing a good sales text is an art that requires practice and attention to detail. By following these recommendations, you will be able to create a text that will not only attract attention, but also turn a reader into a client.
Fincraft Capital helps partners effectively develop their business by using the company's sales platform and internal media resources to maximise audience reach.