Performance-marketing. Quick result - quick solutions
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Technologies similar to Cookies
Similar technologies are technics or tools, using certain characteristics to identify devices so that visits to a website can be analyzed. It includes, for example, HTML5 local storage, local Shared objects, fingerprinting techniques, tracking pixels and plugins.
For ease of reference, cookies and similar technologies are referred as "Cookies".
Usage of Cookies
Cookies enable us to provide users with certain features and supply us with information about website visits.
We also make use of cookies to make our site more user-friendly, to better understand our existing and prospective customers, including associating a user with different devices and browsers that they may use for online targeting and advertising purposes.
How to quickly test an idea? Is your project viable? How much money should you invest in advertising at the start? Will we succeed? These and hundreds of other questions are in the minds of those who want, or rather decide to start their own business.
Let's remember that Youtube was conceived as a dating service, Instagram as a platform for sharing photos between friends. Slack as a game. Nokia started as a paper and rubber manufacturer and Amazon as an online bookstore. Later, all of these companies changed their focus and succeeded in niches that their founders never even thought of! They adapted to the situation, to the needs of the market.
Fast results
Rapidly changing marketing strategies, adjusting keywords and experimenting with new promotional formats are helped by the principles of performance marketing. By testing different versions of adverts, content and headlines, you can understand which options produce the best results. In order to measure results and adjust them if necessary, performance indicators (KPIs) are defined.
What kind of results are we talking about? The business owner can easily track:
Upside down
Performance marketing turns the classic marketing paradigm upside down. It is a flexible and effective approach to marketing that is focused on achieving specific business goals. The basic idea behind performance marketing is not just to increase advertising presence, but to quickly measure and urgently optimise specific results. While traditional approaches most often focus on increasing clicks or views, performance marketing concentrates on the metrics that really matter: product sales, lead acquisition, conversions and ROI.
Let's remember that Youtube was conceived as a dating service, Instagram as a platform for sharing photos between friends. Slack as a game. Nokia started as a paper and rubber manufacturer and Amazon as an online bookstore. Later, all of these companies changed their focus and succeeded in niches that their founders never even thought of! They adapted to the situation, to the needs of the market.
Fast results
Rapidly changing marketing strategies, adjusting keywords and experimenting with new promotional formats are helped by the principles of performance marketing. By testing different versions of adverts, content and headlines, you can understand which options produce the best results. In order to measure results and adjust them if necessary, performance indicators (KPIs) are defined.
What kind of results are we talking about? The business owner can easily track:
- sales
- ad views
- page clicks
- demo downloads
- ad clicks
- social media activity and subscriptions
- application installations
Upside down
Performance marketing turns the classic marketing paradigm upside down. It is a flexible and effective approach to marketing that is focused on achieving specific business goals. The basic idea behind performance marketing is not just to increase advertising presence, but to quickly measure and urgently optimise specific results. While traditional approaches most often focus on increasing clicks or views, performance marketing concentrates on the metrics that really matter: product sales, lead acquisition, conversions and ROI.
Clearly define your goals
When tracking metrics and indicators, you need to be clear about where you want to get to. Define your goals, create a plan, and set deadlines. Otherwise, you risk paying for results that don't actually serve your goals.
Results-based marketing is part of your overall strategy, but it's not a replacement for a marketing plan. There are short-term results, and then there are big-picture business goals.
Testing and Optimisation
A/B testing is an important part of Performance marketing. To find the best advertising and promotion, they test different variations of adverts, headlines, product descriptions and price offers. Run variations of landing pages. They constantly monitor analytics reports to understand which channels and adverts are delivering the best results. This allows for targeted budget allocation, increasing spending on the most successful campaigns.
When tracking metrics and indicators, you need to be clear about where you want to get to. Define your goals, create a plan, and set deadlines. Otherwise, you risk paying for results that don't actually serve your goals.
Results-based marketing is part of your overall strategy, but it's not a replacement for a marketing plan. There are short-term results, and then there are big-picture business goals.
Testing and Optimisation
A/B testing is an important part of Performance marketing. To find the best advertising and promotion, they test different variations of adverts, headlines, product descriptions and price offers. Run variations of landing pages. They constantly monitor analytics reports to understand which channels and adverts are delivering the best results. This allows for targeted budget allocation, increasing spending on the most successful campaigns.
Fincraft Capital case study. Online shop: conversion growth
Fincraft Capital's dropshipping partner, an online clothing shop, faced the problem of low conversion rate on its website. Users left the site and did not make purchases.
Fincraft Capital specialists offered to conduct a quick test and analyse the obtained data using performance marketing capabilities:
Result. After making changes and launching advertising campaigns, conversion on the landing page increased by 35%. The average cheque increased by 20% thanks to a campaign offering free delivery.
Fincraft Capital s.r.o. uses the principles of performance marketing to solve complex tasks of promoting partners' business. Examples of successful campaigns show that this model is quite effective and brings results.
Fincraft Capital's dropshipping partner, an online clothing shop, faced the problem of low conversion rate on its website. Users left the site and did not make purchases.
Fincraft Capital specialists offered to conduct a quick test and analyse the obtained data using performance marketing capabilities:
- A/B-testing. A/B-testing of different versions of the landing page for one of the product lines was conducted. In the first version, the focus was on the product's favourable features, in the second - on free shipping.
- Target Audience. After analysing the data we managed to identify a narrow target audience interested in the product - young people aged 18-30, interested in fashion.
- Social advertising. Advertising campaigns were launched in Instagram and Facebook, aimed specifically at this audience.
Result. After making changes and launching advertising campaigns, conversion on the landing page increased by 35%. The average cheque increased by 20% thanks to a campaign offering free delivery.
Fincraft Capital s.r.o. uses the principles of performance marketing to solve complex tasks of promoting partners' business. Examples of successful campaigns show that this model is quite effective and brings results.