Omnicability. What is multi-channel e-commerce?
Fincraft Capital Cookie Notice
COOKIE SETTINGS
The information a cookie contains is generated by the server and can be used by that server whenever a user visits the site which hosts the online services.
Technologies similar to Cookies
Similar technologies are technics or tools, using certain characteristics to identify devices so that visits to a website can be analyzed. It includes, for example, HTML5 local storage, local Shared objects, fingerprinting techniques, tracking pixels and plugins.
For ease of reference, cookies and similar technologies are referred as "Cookies".
Usage of Cookies
Cookies enable us to provide users with certain features and supply us with information about website visits.
We also make use of cookies to make our site more user-friendly, to better understand our existing and prospective customers, including associating a user with different devices and browsers that they may use for online targeting and advertising purposes.
Technologies similar to Cookies
Similar technologies are technics or tools, using certain characteristics to identify devices so that visits to a website can be analyzed. It includes, for example, HTML5 local storage, local Shared objects, fingerprinting techniques, tracking pixels and plugins.
For ease of reference, cookies and similar technologies are referred as "Cookies".
Usage of Cookies
Cookies enable us to provide users with certain features and supply us with information about website visits.
We also make use of cookies to make our site more user-friendly, to better understand our existing and prospective customers, including associating a user with different devices and browsers that they may use for online targeting and advertising purposes.
About ten years ago, it was enough for a company to have an online presence with a single commerce channel, an online shop or a website. As e-commerce has become mobile and social, this is no longer enough in today's competitive environment.
Omnichannel ecommerce is a sales strategy in which all channels of business promotion are set up to work together to retain customers and unobtrusively drive them to purchase from the main sales platform.
Sales channels
Which platforms and social media channels do your customers use most? Do they prefer to buy your products online or in physical stores? Do you need a mobile app or is a regular website enough?
The first step to omnichannel is to choose the main sales channel. All other platforms, whether additional websites, mobile applications or social media, should be auxiliary tools. The main platform should be as convenient and attractive as possible for your customers.
How do you choose a channel? Ideally, you should test each platform and see which one brings in more sales, not forgetting to take into account the cost of maintaining and promoting that channel.
Customer-centric marketing approach
You need to work out which channels are best for promoting your business based on your niche, products and customer base.
Multi-channel ecommerce can include
- Marketplaces
- Social media
- Email and SMS
- Google Ads
How will customers find your product? Do they choose the nearest store with delivery? Do they search for products online for exact specifications? Or do you sell impulse products? If your customer "lives" on the Internet or makes impulse purchases - develop social networks and promote your shop on Google. If he/she searches for goods by exact characteristics - register and create your resources on trading platforms and mock-ups, optimise search advertising.
Omnichannel ecommerce is a sales strategy in which all channels of business promotion are set up to work together to retain customers and unobtrusively drive them to purchase from the main sales platform.
Sales channels
Which platforms and social media channels do your customers use most? Do they prefer to buy your products online or in physical stores? Do you need a mobile app or is a regular website enough?
The first step to omnichannel is to choose the main sales channel. All other platforms, whether additional websites, mobile applications or social media, should be auxiliary tools. The main platform should be as convenient and attractive as possible for your customers.
How do you choose a channel? Ideally, you should test each platform and see which one brings in more sales, not forgetting to take into account the cost of maintaining and promoting that channel.
Customer-centric marketing approach
You need to work out which channels are best for promoting your business based on your niche, products and customer base.
Multi-channel ecommerce can include
- Marketplaces
- Social media
- Email and SMS
- Google Ads
How will customers find your product? Do they choose the nearest store with delivery? Do they search for products online for exact specifications? Or do you sell impulse products? If your customer "lives" on the Internet or makes impulse purchases - develop social networks and promote your shop on Google. If he/she searches for goods by exact characteristics - register and create your resources on trading platforms and mock-ups, optimise search advertising.
Sales Optimisation
Who is your supplier? What are your delivery logistics? Is your dropshipping partner reliable?
98% of online shoppers have experienced problems with out-of-stock items advertised by sellers. When they left the site, they repeatedly found ads for something that was not available for purchase. For an online retailer, this is a bad experience and a blow to their reputation.
Choosing reliable and quality suppliers is one of the keys to successful sales optimisation. Your business depends on the quality of goods and services provided by your partners.
Switching from one platform to another should not be an inconvenience for customers. It is important that a person can easily move between your online resources while maintaining a consistent and high quality experience. For example, product information and the shopping basket should be accessible across all platforms, and the design and interface should be consistent for recognition.
Suppliers and delivery
The goal of omnichannel is a happy customer. A multichannel approach to retailing only works if your entire structure and supply chain, including delivery and fulfilment, are aligned.
Delivery logistics play a critical role in optimising sales, especially when it comes to multichannel retailing. Prompt and reliable delivery of goods is what customers value. In practice, poorly organised dropshipping can lead to problems with delivery, product quality and the overall customer experience.
In omnichannel, clear order fulfilment and fast delivery are not just the finishing touches, but an integral part of the overall customer experience.
Who is your supplier? What are your delivery logistics? Is your dropshipping partner reliable?
98% of online shoppers have experienced problems with out-of-stock items advertised by sellers. When they left the site, they repeatedly found ads for something that was not available for purchase. For an online retailer, this is a bad experience and a blow to their reputation.
Choosing reliable and quality suppliers is one of the keys to successful sales optimisation. Your business depends on the quality of goods and services provided by your partners.
Switching from one platform to another should not be an inconvenience for customers. It is important that a person can easily move between your online resources while maintaining a consistent and high quality experience. For example, product information and the shopping basket should be accessible across all platforms, and the design and interface should be consistent for recognition.
Suppliers and delivery
The goal of omnichannel is a happy customer. A multichannel approach to retailing only works if your entire structure and supply chain, including delivery and fulfilment, are aligned.
Delivery logistics play a critical role in optimising sales, especially when it comes to multichannel retailing. Prompt and reliable delivery of goods is what customers value. In practice, poorly organised dropshipping can lead to problems with delivery, product quality and the overall customer experience.
In omnichannel, clear order fulfilment and fast delivery are not just the finishing touches, but an integral part of the overall customer experience.
Omnicompetitiveness: Fincraft Capital's successful implementation
Multi-channel e-commerce allows companies to engage with customers more effectively and adapt to their needs and preferences. However, successful implementation of this strategy requires data synchronisation, investment in technology infrastructure and staff training to ensure a consistent and high quality experience for consumers regardless of the channel they choose.
Successful implementation of an omnichannel strategy requires a personalised approach and in-depth knowledge. Fincraft Capital's experts can help identify key sales channels and recommend best practices for customer-centric marketing.
Fincraft Capital s.r.o.'s experience in working with suppliers and dropshipping partners enables the development of successful logistics and delivery strategies.
Multi-channel e-commerce allows companies to engage with customers more effectively and adapt to their needs and preferences. However, successful implementation of this strategy requires data synchronisation, investment in technology infrastructure and staff training to ensure a consistent and high quality experience for consumers regardless of the channel they choose.
Successful implementation of an omnichannel strategy requires a personalised approach and in-depth knowledge. Fincraft Capital's experts can help identify key sales channels and recommend best practices for customer-centric marketing.
Fincraft Capital s.r.o.'s experience in working with suppliers and dropshipping partners enables the development of successful logistics and delivery strategies.