Lead Magnet — timeless marketing classic
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Technologies similar to Cookies
Similar technologies are technics or tools, using certain characteristics to identify devices so that visits to a website can be analyzed. It includes, for example, HTML5 local storage, local Shared objects, fingerprinting techniques, tracking pixels and plugins.
For ease of reference, cookies and similar technologies are referred as "Cookies".
Usage of Cookies
Cookies enable us to provide users with certain features and supply us with information about website visits.
We also make use of cookies to make our site more user-friendly, to better understand our existing and prospective customers, including associating a user with different devices and browsers that they may use for online targeting and advertising purposes.
How can you make sure that your website is visited by targeted customers who are ready to buy right now? A user will only take a targeted action (order a product, subscribe, fill a basket) if he is interested in a product or brand. How do you motivate them to buy and get their email address?
Some people consider the lead magnet a relic of the past, but we at Fincraft Capital s.r.o. call this marketing tool a timeless classic. By placing a lead magnet (in a separate landing page, pop-up window, profile header or website footer) you will definitely attract potential customers into your sales funnel. Offer something that is not freely available on the internet, show your expertise. A good lead magnet should be valuable to your target audience.
How do you create lead magnets that drive conversions?
It may seem counterintuitive because lead magnets are free, but to attract customers and get them interested in something, we need to understand what they are willing to pay for. You can research the popularity and demand in a particular niche by using Google Trends, Amazon Bestsellers and eBay. Use reviews to refine your lead magnet idea. Analyse: Which pages of your website are most frequently visited by users, which materials are downloaded or read.
The only way to know which lead magnet is better is to test it and see which idea, pitch, copy and CTA got more response in the form of sales or subscriptions.
Useful lead magnet
A useful lead magnet is a tool that solves a specific problem for your audience and makes life easier for a specific customer. Such a lead magnet evokes emotions and prompts action if it is real and useful. It is usually a PDF file or an active link to unique and unusual material that illuminates a topic or helps solve a problem.
Some people consider the lead magnet a relic of the past, but we at Fincraft Capital s.r.o. call this marketing tool a timeless classic. By placing a lead magnet (in a separate landing page, pop-up window, profile header or website footer) you will definitely attract potential customers into your sales funnel. Offer something that is not freely available on the internet, show your expertise. A good lead magnet should be valuable to your target audience.
How do you create lead magnets that drive conversions?
It may seem counterintuitive because lead magnets are free, but to attract customers and get them interested in something, we need to understand what they are willing to pay for. You can research the popularity and demand in a particular niche by using Google Trends, Amazon Bestsellers and eBay. Use reviews to refine your lead magnet idea. Analyse: Which pages of your website are most frequently visited by users, which materials are downloaded or read.
The only way to know which lead magnet is better is to test it and see which idea, pitch, copy and CTA got more response in the form of sales or subscriptions.
Useful lead magnet
A useful lead magnet is a tool that solves a specific problem for your audience and makes life easier for a specific customer. Such a lead magnet evokes emotions and prompts action if it is real and useful. It is usually a PDF file or an active link to unique and unusual material that illuminates a topic or helps solve a problem.
- E-books and guides. Content on a topic of interest and concern to the target audience.
- Checklists and templates. Simple and useful tools for completing tasks.
- Examples and case studies. Demonstration of successful uses of your products or services.
- Free trials and demo access. Something that allows users to try the product.
Learning Lead Magnet
This is an open access resource, a full lesson, webinar or trial course that helps your target audience learn something new and develop their skills. Analyse the pain points and problems of the customers you want to solve. Visual formats always grab attention.
Purchase incentive lead magnet
When a potential customer is hesitant and you need to overcome their doubts and encourage them to buy, a lead magnet is used. It is content that is directly aimed at generating interest in a product, showing its benefits and encouraging them to buy.
This is an open access resource, a full lesson, webinar or trial course that helps your target audience learn something new and develop their skills. Analyse the pain points and problems of the customers you want to solve. Visual formats always grab attention.
- Electronic books (eBooks). A useful and detailed guide or book on an unusual, rare topic for the target audience. Unique and rare content is valued.
- Video courses. Training video lessons, videos, seminars. It is best to create a separate landing page, lead magnet and promotional content for each course.
- Webinar. A free webinar on a relevant topic, a recording of the webinar as a lead magnet.
Purchase incentive lead magnet
When a potential customer is hesitant and you need to overcome their doubts and encourage them to buy, a lead magnet is used. It is content that is directly aimed at generating interest in a product, showing its benefits and encouraging them to buy.
- Free trial and demo access. Access to a product or service for a limited period of time.
- Case study. Interesting and useful stories about how your product is used. For example, 'How the Fincraft Capital platform helped increase sales by 50%'.
- Coupons and discounts. Offer exclusive discounts or coupons to new users.
Entertaining lead magnet
A fun lead magnet is content that grabs attention and makes interacting with your brand fun and memorable. Quizzes, infographics and competitions are interesting and engaging. They evoke positive emotions and make your brand more memorable and enjoyable.
Fincraft Capital s.r.o. recommends: before creating a lead magnet, study your competitors' advertising and promotional methods, ask yourself: "Will the lead magnet I have in mind work? Does it solve a problem? Would I find it interesting and useful?
Try to keep your lead magnet concise and to the point. Do not use banalities and complex terms, simplify the presentation of information.
A fun lead magnet is content that grabs attention and makes interacting with your brand fun and memorable. Quizzes, infographics and competitions are interesting and engaging. They evoke positive emotions and make your brand more memorable and enjoyable.
- Quiz or test. Through interactive advertising in the form of quizzes or tests, you can not only present the product, but also engage customers with content that is interesting to them, determine their level of knowledge and match it to the product.
- Infographics. Interesting and visually appealing infographics on a relevant topic.
- Competition or prize draw. Competitions or giveaways that users can enter by leaving their contact details. For example, 'Raffle: Win a year's access to our service'.
Fincraft Capital s.r.o. recommends: before creating a lead magnet, study your competitors' advertising and promotional methods, ask yourself: "Will the lead magnet I have in mind work? Does it solve a problem? Would I find it interesting and useful?
Try to keep your lead magnet concise and to the point. Do not use banalities and complex terms, simplify the presentation of information.