Google Trends Secrets. Competitor Analysis
Fincraft Capital Cookie Notice
COOKIE SETTINGS
The information a cookie contains is generated by the server and can be used by that server whenever a user visits the site which hosts the online services.
Technologies similar to Cookies
Similar technologies are technics or tools, using certain characteristics to identify devices so that visits to a website can be analyzed. It includes, for example, HTML5 local storage, local Shared objects, fingerprinting techniques, tracking pixels and plugins.
For ease of reference, cookies and similar technologies are referred as "Cookies".
Usage of Cookies
Cookies enable us to provide users with certain features and supply us with information about website visits.
We also make use of cookies to make our site more user-friendly, to better understand our existing and prospective customers, including associating a user with different devices and browsers that they may use for online targeting and advertising purposes.
Technologies similar to Cookies
Similar technologies are technics or tools, using certain characteristics to identify devices so that visits to a website can be analyzed. It includes, for example, HTML5 local storage, local Shared objects, fingerprinting techniques, tracking pixels and plugins.
For ease of reference, cookies and similar technologies are referred as "Cookies".
Usage of Cookies
Cookies enable us to provide users with certain features and supply us with information about website visits.
We also make use of cookies to make our site more user-friendly, to better understand our existing and prospective customers, including associating a user with different devices and browsers that they may use for online targeting and advertising purposes.
We often forget that we always have a free tool at our fingertips to analyse search queries - Google Trends. What products are popular in your region of interest? What is searched for on your competitor's website? Where to find data on search queries and user interests? How can you identify current trends and compare the popularity of different products?
Google Trends gives you access to search insights and clearly demonstrates the overall picture of search and user behaviour. Fincraft Capital s.r.o. regularly uses Google Trends to analyse current platform trends and is ready to share its observations and findings.
Google Trends gives you access to search insights and clearly demonstrates the overall picture of search and user behaviour. Fincraft Capital s.r.o. regularly uses Google Trends to analyse current platform trends and is ready to share its observations and findings.
1. Competitor analysis
Google Trends allows you to simultaneously compare the search queries of your company and competitors in different regions and cities. This can be useful when planning your marketing strategy, selecting new markets or opening a shop.
Enter your business name or domain name into the Google Trends search bar. Then add your competitor's name or URL in the comparison box. To segment queries more precisely, select a topic (niche) from the ‘Web Search’ drop-down menu.
You can also segment user queries by search type (web search, image search, Google shopping, and YouTube search).
Spikes in Google Trends charts can indicate seasonality. A possible reason for the sharp fluctuations is advertising campaigns: demand and user activity are increasing.
The same page (just below) shows the distribution of queries by region. You can compare how strong your position is and how your competitor is doing with the same queries.
Google Trends allows you to study trends and think about promotion strategies in advance: link building, PPC, e-mail marketing. This is especially important for online businesses. When you open a new shop or plan to expand your business, you can study search trends by country, region, and city in advance.
Enter your business name or domain name into the Google Trends search bar. Then add your competitor's name or URL in the comparison box. To segment queries more precisely, select a topic (niche) from the ‘Web Search’ drop-down menu.
You can also segment user queries by search type (web search, image search, Google shopping, and YouTube search).
Spikes in Google Trends charts can indicate seasonality. A possible reason for the sharp fluctuations is advertising campaigns: demand and user activity are increasing.
The same page (just below) shows the distribution of queries by region. You can compare how strong your position is and how your competitor is doing with the same queries.
Google Trends allows you to study trends and think about promotion strategies in advance: link building, PPC, e-mail marketing. This is especially important for online businesses. When you open a new shop or plan to expand your business, you can study search trends by country, region, and city in advance.
2. Trend analysis
Is something being written about your website or shop? Good or bad? In order to effectively market your products or services, you need to understand what consumers are really interested in. Google Trends collects search queries, filtering results by time. Fincraft Capital company recommends setting a time range of the last 30 or 90 days to analyse reviews and their dynamics. Use topics rather than single words. They show a more accurate picture of buyers' interests.
Related search terms give an idea of how consumers perceive the company, its products, and what they associate it with. Separately, it is interesting to analyse these same trends by selecting ‘YouTube Search’ from the ‘Web Search’ drop-down menu.
Related search terms give an idea of how consumers perceive the company, its products, and what they associate it with. Separately, it is interesting to analyse these same trends by selecting ‘YouTube Search’ from the ‘Web Search’ drop-down menu.
A simple way to forecast demand using Google Trends is to determine what products are searched for most often and then focus on how demand changes over time. It is advisable to pay attention to seasonal trends and adjust inventory based on the data. When analysing an idea, planning a launch or placing a product on your website, it is important to assess the stability of interest in related keywords.
Pay attention to seasonality. By analysing related search words, you can determine which product is most in demand in searches. This way, you can find new ideas and understand which products you should focus on and what your customers might be interested in.
Pay attention to seasonality. By analysing related search words, you can determine which product is most in demand in searches. This way, you can find new ideas and understand which products you should focus on and what your customers might be interested in.
3. Forecasting product demand
4. Keyword research
Google Trends helps you find keywords with high conversion potential, which is especially important for local businesses, Fincraft Capital Czech Republic experts recommend. By studying the ‘Top queries’ (the most popular related queries) and ‘Rising queries’ (queries that are rapidly gaining popularity) tabs, you can supplement the main list of keywords.
Having identified interest in a certain product or service, you can prepare in advance: make arrangements with suppliers, stock up on goods, strengthen advertising, place popular products and relevant SEO content on the site.
Having identified interest in a certain product or service, you can prepare in advance: make arrangements with suppliers, stock up on goods, strengthen advertising, place popular products and relevant SEO content on the site.
Google Trends is a strong online marketing tool, use it to clearly understand what users are searching for and, what potential customers are interested in.
Our tips are useful for both online and offline businesses:
Our tips are useful for both online and offline businesses:
- Analyse popular products and queries in your niche
- Compare yourself with competitors and find new markets
- Track trends and feedback
- Find keywords for advertising campaigns and forecast demand