E-Commerce Tools

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Unfortunately, there is no single platform or solution with which to create, promote and analyze an online store. Let's talk about tools that help you effectively retain, attract customers, and develop your business. Let's list the factors that can achieve success in Internet commerce.

E-commerce software: WordPress, Shopify, Magento

First of all, the platform you choose should be easy to use. Look for a platform that allows you to easily generate traffic. Using the software, any Internet user can create a site, edit the appearance, functionality and content of his online store, without compromising the shopping process. All of these platforms were created using open source technology and provide users with many useful tools and features, including marketing, search optimization, and catalog management tools.
Trading sites: Amazon, Google, Fincraft Capital

Being on trading floors should first of all be closer to the competitive environment and market trends. This, first of all, increases the popularity and recognition of your site, allows you to increase traffic, increases the number of transactions and brings new customers.

Feeds can be set to automatically take into account changes to products and categories that you make on your website. They can be periodically updated and resubmitted through these trading platforms.

Shopping comparison sites: Newegg, Shop, ShopBot

Newegg, Shop, ShopBot and other similar websites primarily use the price of goods to compare, modeling promotion strategy and costs.

Campaign Monitor, MailChimp

E-mail marketing is a great way to keep in touch with your customers, inform them about new products, send out any useful and sales-oriented information. With these and similar mailing tools, it is easy to create, structure, and infuse visual content; perform automatic e-mails; Develop your own unique templates for your emails. After each distribution, an analysis of the discovery and behavior of readers should be carried out.

Social media platforms: Facebook, Twitter, LinkedIn

Undoubtedly, the social network is the main assistant in promoting any modern business. Whether you sell a product, arrange a promotion or remind you of yourself with interesting content, you will quickly receive a response from social networks - the interest of subscribers, an increase in sales, a response to information.

While you're creating content to generate organic traffic, you'll have to buy online ads; set a modest budget for it and post compelling content on social media to win customer loyalty.

Do not forget about advertising in networks. This can be done both for free and on a paid basis, each platform attracts its audience and users, so you should carefully study them and understand what is preferable for your business and where your audience is.

Campaign and CRM Managers: HubSpot, Infusionsoft

Due to the large number of online channels, it is becoming more and more difficult to attract and find new customers. It is no longer easy to live without inbound marketing and sales platforms that help not only convert potential customers, but also work with the "old," do not lose information about them, work proactively. This is achieved by combining many functions, when you can work with marketing and sales data in one specific system.
Pay-per-click ads: AdWords, Amazon, Facebook, Twitter

Another way to attract a target audience is by using pay-per-click ads. Again, all costs need to be compared with sales reports, statistics, traffic, customer engagement. Each platform provides specific tools, dashboards, reporting and targeting metrics. As with social media ads, your audience can be reached through a specific PPC channel. Therefore, in order to understand which advertising channel works, what should be changed in the settings, which company should be turned off, it is necessary to constantly test and analyze the results by clicks, leads, conversion.

See what products are outperforming your big competitors. With all the information you need at hand, you can target their customers.

Analytics: Google, MSN, Hotjar

Who visits your e-commerce website? What does a visitor do when he gets on it? Which pages work best and which ones require your attention? Which pages quickly leave and where do you lose customers? Which pages are not being converted?

Analyze the attendance, habits, interests and age of those who have at least once interacted with your site - all this and much more can be learned by studying analytics.

E-commerce allows for an almost unlimited coverage area and thus can impact a large number of leads and generate more profit.

Being visible on the Internet and social media does not mean being everywhere and at the same time, there is no point in being too sprayed. It is important to have a clear strategy in line with your activities and your business goals.

Fincraft Capital s.r.o. helps in promoting your online store, for this, first of all, a marketing plan will be drawn up, which will spell out the goals of your business, describe the priorities of tasks with deadlines for their execution, platforms for promoting the product, advertising on social networks.

The owner of an online store does not even think about introducing most e-commerce tools, first of all, he worries about many issues related to the normal functioning of his business.

Fincraft Capital s.r.o. regulate and standardize the work of your employees, develop a map of the movement of the site user to purchase, and to increase repeated purchases and conversion to sale within the business, analyze and detail the product matrix.