Low budget marketing

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Money doesn't make a difference. Don't you believe it? If it were, any project or product with enough money would succeed in the market. You have an idea, but no money. It's a familiar story. Both those who have been in business for a long time and those who are trying something new can find themselves in this situation. Take e-commerce, for example. Methods of working with low marketing budgets are used not only by small businesses, but also by well-known brands.

Low-budget marketing allows you to achieve fairly serious marketing goals with a minimum of material costs. Instead of money, we spend personal resources - our time, energy, nerves. Do not wait for magic, be patient. If you act systematically and unconventionally, your efforts and perseverance will definitely bring results.

Marketing classics
The classic marketing cycle consists of successive stages in the marketing of a product. We research and analyse the market. We identify the target audience, find out what they need, what they do and what they think of our offering. Then we develop a promotional strategy and translate it into tactics: we think about creative, create content, get a response, process transactions and build a relationship with the customer. И.... We begin the next marketing cycle! This is the theory.

The three tools of low-budget marketing
In reality, each stage of the marketing cycle requires a systematic approach. When preparing for one stage, it is impossible not to take into account all the following stages. While we are doing the research and analysis, we are already thinking about how we are going to work with the feedback. Marketing is a key element of a successful business, with the right approach, using the resources available, you can achieve effective results and attract the target audience. With low-budget marketing, we limit the cycle and use only three tools for promotion: social media, partnerships and media.

Partnerships are a great way to expand your audience and market presence, especially with limited resources. The partner and influencer should match the format of the business and its audience. It is important to collect analytics from affiliate programmes. Find out what affiliates think about your product. And don't forget that partners are also potential customers!

Media resources
Social media can act as a press release. Original and interesting content can attract media attention and become a reason to publish news about your company. It's important that you don't just have an advert or dry information, but a story that will be interesting to publish. Post-PR is an important part of working with the media, you get feedback and opinions about your product. The media are also customers!
Social media
With a limited budget, creative approaches can be crucial to capturing the attention of your target audience on social media.

1. Flash mob. Organised action in the form of a flash mob is an interesting event that can unite people of different professions and interests. Flash mobs often go viral. Offer your participants to write a "story about ....". Ask them to answer a few questions, which of course should have something to do with your product or idea. It should be something inspiring, funny or touching. The best stories can be published as stories or posts.
Flash mobs engage your audience. Participants share their results with friends and subscribers, which can lead to organic audience growth.

2. External polling. Conducting external surveys on social media can reveal customer needs. This relatively simple and low-budget method helps you find out what a potential customer thinks about your product or service. Surveys can be used to gather feedback, conduct market research or identify customer preferences.

3. External test. A small and well-written test related to the promoted product or service can attract the attention of potential customers and encourage them to interact with your brand. It can be a product test, a quiz, a competition or a task.

4- Feedback. Social media feedback is not only about reading comments, but also about responding to them in a timely manner. You should not only answer all questions promptly, but also ask your own. Maintaining an open dialogue with your audience builds loyalty and trust in your brand.
Results and quality on a shoestring budget
Fincraft Capital helps partners to effectively grow their business and attract new customers by using social media, partnerships and media resources. Low budget marketing does not mean compromising on quality and efficiency. It is a meticulous and rather complex systemic work. It requires creative solutions, time and patience. All marketing campaigns must be organic and relevant to your audience. The key to success is creativity and originality, as these are the types of campaigns that attract attention and are memorable. Don't forget to use hashtags and involve your followers in your promotions to maximise content distribution.