How to increase the average check

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The problem of dropshipping is most often referred to as its low margin. Arguments about how much you can earn from a unit of product very often lead to the question: "Why make a couple of dollars from each sale when you can get 3-4 times as much just by increasing the average receipt? The average check is one of the most important metrics of an e-commerce business.

Unless you're operating in a basic necessities niche, you're going to have to constantly think about how to drive sales. Remind yourself of yourself, create a need for the product, do everything you can to make the customer want to buy it. Preferably, more than once.

Why is it important to increase the average check?

Growth of the average check - shows that you are on the right track, your plans and marketing strategies work. A low average check may be a sign that you need to change something urgently.

An increase in the average check affects:

- Profits. Positive sales momentum allows you to expand your assortment, increase your investment in advertising, and enable you to scale your business.

- Efficiency of marketing. If the cost of promotion and advertising exceeds the average check, then the business does not earn and goes into "minus". It is an important factor that should be constantly monitored and analyzed the profitability of any marketing and advertising campaigns.

- Turnover rate. This is the period of time in which the average stock of goods in stock is sold. An increase or decrease in consumer demand affects all business processes. It is important for the dropshipper to control this indicator because he is directly dependent on the supplier. It is important to him that the goods he sells are always in stock.
How to increase the average check

It is commonly believed that the average check increases with the help of presales and cross-sales. In presales, the salesperson invites the buyer to change his decision and consider a more expensive or higher quality version of the product he chose. Suggesting that the buyer complement the main product with related products at the time of purchase suggests the cross-selling methodology.

We will go further and consider other ways to help increase the average check of your online store.

1. free shipping for orders worth XX

Placing an ad: "Free Shipping on orders of ..." on each page of your site you will definitely increase the average check. First, the client will intuitively understand that you can order more than one item. Secondly, if the customer sees that the shipping cost is $5 when ordering for $20, they are more likely to "add to cart" to the free shipping amount, which will increase the average check.

2. Bundle or bundle sales

For example, a bundle of 5 items at more than 50% discount will increase both turnover and the average check.

3. Resale mechanics

Offer discounted merchandise that can complement the order and what the customer has already selected.

4. Creatives

In most cases, the result of a successful advertising campaign is the right creatives. A simple video with the right structure and working through all the objections increases traffic and increases the average check.
5. Abandoned baskets.

Statistically, reminding a customer that they haven't completed a purchase brings in up to 40% more sales. You can connect an email marketing platform to your website, which integrates with the website environment and allows you to easily set up and send welcome letters. They can be used to quickly and gently remind you of an unfinished purchase.

6. Fear of Loss

Offer to try an expensive plan without any additional fees, but in a limited period - a part of users won't refuse it.

7. Cross-promotion

Analyze which products are most popular and cross-promote them on all pages of the website. The more products you show visitors, the more likely they are to add them to their cart. Recommendations work well - "Popular", "Hits", "Recommended" blocks.

8. Gift. It's free!

We all love gifts and even if we get something token, time after time we get caught up in this trick as old as the world. Either way, it works! Why not, with an order for a certain amount, give customers a free gift?

Very often, especially when promoting new sites, in the pursuit of traffic and new customers, we forget about these simple and very affordable methods of increasing the average check and sales in general. Fincraft Capital marketers will audit your website, analyze your marketing strategies, check the effectiveness and tuning of your advertising campaigns. Fincraft Capital s.r.o. monitors the needs of the target audience, works with engagement, monitors user behavior online.