8 Best Online Marketing Analytics Tools for Competitor Analysis

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Looking for a black cat in a dark room is not knowing what your competitors are doing. Making decisions about how to promote your business, what marketing tricks to use, is impossible without first analyzing and clearly understanding what is happening in your niche and in the market system of your interests.

Constant methodical tracking of all market participants is part of any, even superficial marketing plan. Who are your competitors? How are they ranked, what are they doing on social media, how and where are they advertising themselves?

Modern tools of online marketing analytics allow you to track the competitive environment, analyze strategies, study keywords, improve your content, take the best of the solutions found. In most cases, the same tools control the web efficiency of your own sites.

Google Keyword Planner

One of the best keyword search and analysis tools is part of Google AdWords. With its help, you can collect all the keys on which the competitor works! Although this tool does not specifically focus on competitor analysis, as it is focused on your own site, data search is one of its main functions. With its help, you can collect and convert into tables: organic and paid requests, competition indicators for each keyword, frequency. To access, you need to register a Google account and create a free Google Ads account.

This platform has many useful SEO and SEM features, but is primarily known for its outstanding keyword research and competitor analysis capabilities. With Semrush, you can very quickly get information about search organics and ranking, keywords in advertisements and traffic. All of this is provided in graphical format.


A content marketing tool that allows you to find ideas for content in a selected niche. Identifies opinion leaders and analyzes competitor content. With its help, you can analyze competitor posts, identify more effective ones, track all key indicators of these posts.


Allows you to get information about the traffic of any website, its global rating. Reports in the form of graphs show the weekly number of visitors over the past six months. This tool shows how many leads a competitor receives from social networks, search, referrals, media advertising.


A popular multipurpose tool for competitive research. Currently, Ahrefs has 16 trillion incoming links, seven billion key phrases and one billion pieces of content. With its help, you can explore several domains and URLs at the same time, track competitors: master pages, IP addresses, external links, keywords. Identify gaps in their content.


One of the most advanced and affordable tools that has long evaluated websites (much like PageRank). In principle, it is always worth starting to study competitors "first approach" in order to get an overall picture of incoming and outgoing links, traffic and keywords.
Google Alerts

A simple and convenient tool that sends reports directly to your inbox every time a competitor's name is mentioned somewhere online. Allows you to track the traffic of its site, find out which tools it uses, find out by what keywords it ranks.

Social Mention

The mention monitoring tool has many interesting features focused on blogs, videos and social networks.

Competitive analysis from Fincraft Capital

Marketing analytics tools are often used to find ideas that help improve marketing performance. To understand which tool is right for your business, you can test the free version of the applications.
Competitive analysis is the cornerstone of a successful digital marketing plan. Fincraft Capital uses most of the competitive analysis tools listed. Fincraft Capital conducts a professional search and analysis of the customer's competitors. Gives recommendations for improvement: SEO of the site, social networks, contextual advertising and content marketing in general. This will increase traffic to your web resources, attract leads and differentiate you from competitors.